TechStyle Fashion Group is a group of companies that was founded by Don Ressler and Adam Goldenberg. The profitable pair met at Intermix years ago, and left to make their own path. They first met at when Goldenberg was COO at Intermix and Ressler was there after fitnessheaven.com was acquired. In 2005, they left to start their own business venture after Intermix was acquired by News Corp.
Intelligent Beauty was the first venture which eventually transformed into Just Fab. Ressler, with his experience, teamed up with Goldenberg, who was a natural businessman. Goldenberg started his first company at 17. From there, they built JustFab, an online subscription membership program for fashionably trend consumers. Brands were built within the company. Don Ressler, CEO of Fabletics, has built a brand with Kate Hudson that is sure to grow. The fitness apparel industry will grow 50% to more than 100 billion by 2020. With those projections, it is easy to see why it is such a popular fashion line.
Kate Hudson, an athelete and celebrity, launched the line of active wear with Don Ressler in 2013. Fabletics actually makes up 30% of JustFab’s sales on LinkedIn, which is a huge portion of the large fashion company. Ressler attributes his experience with fitnessheaven.com and his passion for fitness as to why he is so successful with Fabletics. He wanted a brand that was inexpensive but looked good. They set out to make athletic clothes that were fashionable yet affordable onTechStyle.com. Fabletics now includes a selection for children and men.
Fabletics has been so successful that they have expanded to stores in addition to their online offerings at http://brandettes.com/interviews/don-ressler-of-fabletics/. He and the team felt like it was the next step in the growth process for the e-commerce company. The stores will allow them to connect in a way they couldn’t with e-commerce. Fabletics has become a popular brand under Just Fab, which is why the company is growing. Through brand building, Just Fab has transformed into Tech Style Fashion Group on huffingtonpost.com. From their first meeting to their new venture, Tech Style Fashion Group, Ressler and Goldberg have found success in each other.