NewsWatch is a 30 minutes TV series which airs on AMC and ION network. Bridge Communication is the principal owner of NewsWatch. It broadcasts morning hours at 7 am on Monday on AMC and covers a range of subjects such as health and medical, technology, fashion, new products, travel and tourism, business among many other issues. It enables companies to promote and market their products after an editorial approval from the NewsWatch team. Since its inception, it has aired many shows and featured a variety of companies and celebrities.
Today NewsWatch has become a favorite show among many top celebrities who have appeared on the show many times to discuss latest issues and some things they support. In the United States, people can enjoy the entertainment of NewsWatch throughout the country reaching millions of households. With such an amazing accumulation of fans and avid followers, NewsWatch has become one of the most successful produced news magazines on television.
From 2011, news watch started to focus specifically on new consumer technologies. Since then the production has established great working relationships with companies to produce product reviews aired on the NewsWatch TV show. It also began to feature AppWatch which focuses on reviewing new and upcoming mobile apps for Windows, IOS, and Android devices.
Smartphone Campaign Review.
NewsWatch also promotes new smartphone manufacturers such as Saygus. Saygus, an American smartphone manufacturer hired NewsWatch TV to produce reviews of their new smartphone on national television and even through online campaigns. During the Mobile World Congress in Barcelona, Saygus took advantage of the market popularity and penetration of NewsWatch for their promotion. The marketing campaign from this saw Saygus exceed their goals and raise over thousands of dollars from their initial target. The vice president of Saygus commented on NewsWatch and said that the video was professional and best to deliver the right message and the proper coverage. According to the vice president, it was a successful advertising campaign that produced the correct message to the target market – something that you’d like to own the next day.