With the influx of makeup tutorials saturating all forms of social media it can be difficult to figure out which companies actually believe in what they are selling, and those who are just trying to make a quick profit. For those who are looking for a line of makeup that can leave you not just looking good, but feeling good that you’ve purchased from an ethical company — consider LimeCrime. It’s stated in plain black and white on their website: they are looking to revolutionize makeup and they are doing that in nearly every way.
Perhaps the most unique feature of LimeCrime is their insistence on being a vegan and cruelty free. In fact, they have even earned certification from respected institutions such as the People for the Ethical Treatment of Animals (PETA). By avoiding products that harm animals and insects such as beeswax, LimeCrime is not taking the easy route — but they are taking the ethical one. In an era where so many companies are merely looking for the quickest and easiest way to turn a quick profit, it is nice to see a company that remains so steadfast in their righteous beliefs. This animal loving culture is refreshing and can let consumers breathe easy that the company they are buying from is doing the right thing for the right reasons.
As far as gifts go (for a loved one, friend, or yourself!) their biggest hit tends to be their bundles which contain a wide variety of products that allow recipients the chance to try types of makeups they may otherwise consider “out of their comfort zone” by pairing them with some staple pieces. At an affordable price these bundles are some of the hottest selling products on their website and offer customers a wide range of versatility without breaking the bank. As an institution LimeCrime separates itself from the competition with their balance of creating ethical products you can feel good about buying as well as their absolute and total uniqueness as a company. This juxtaposition has made them one of the most successful makeup companies in an already crowded field.