Popular Australian lingerie company Honey Birdette is ramping up its sales by launching a US-based ecommerce website and is expanding it’s United Kingdom retail portfolio to 40 stores by the end of 2018. Australian entrepreneur Eloise Monaghan founded the company and later launched the American site after a massive 374% increase in American sales via the website over the last year. The new sales platform will enhance the consumer experience and offer faster delivery and free delivery for orders over $50 as well as making it easier to return something.
Eloise Monaghan and Honey Birdette are planning for retail openings in the United States and opening more in the United Kingdom. Eloise Monaghan opened the first retail store outside of Australia in London and then two more stores in Westfield White City and Victoria Gate. Eloise Monaghan and Honey Birdette have 10 openings lined up in the United Kingdom and they will be in Westfield Stratford, Leeds, Newcastle and Liverpool. Eloise Maghan opened 55 stores in Australia and is now considering possible key locations in Europe. Private investment firm BBRC is backing the popular Australian brand.
Honey Birdette was launched in 2006 by Eloise Monaghan and a friend of hers. They struggled to find provocative lingerie and bedroom accessories so they decided to start their own line to help those who were in the same boat living in Australia. Honey Birdette offers products from intimate lingerie to high-class toys for the bedroom. Honey Birdette offers its customers while they shop. Honey Birdette offers a wide range of massage candles, French perfumes. All the products are designed in house at the Honey Birdette Headquarters. In 2010, Honey Birdette opened a location in California. Australian model Tiah Delaney has been the amabassador for Honey Birdette since 2015. Honey Birdette continues to become popular across the world and Eloise Monaghan continues to provide top of the line products.