Understanding Their Customers Has Set Fabletics On A Path Of Success

Fabletics as a brand has been making quite a stir in the world of fashion. An activewear and loungewear brand, Fabletics has distinguished itself in the world of sports attire and has managed to stand among the biggest names in fashion. The brainchild of Kate Hudson, a person who knows style and fitness like no other, the brand embodies everything that Kate is to give women all over the best gym wear they could ask for. Becoming a prominent member of the fashion world is no easy task, especially with the numerous amount of brands that launch themselves everyday. Moreover, one company usurps all the power and market share in the fashion industry – Amazon. People would think that big and well-known brands would hold this top position, but the fact is, online sales portals are now becoming the go-to site where people buy their clothes. With the growing accessibility of the internet, shopping online has now become the new fad, and people are taking it in more than ever. Shopping online is convenient and time-saving and can be of great help for individuals who lead an extremely busy lifestyle. Fabletics as a brand understands its customer base extremely well and has implemented all that is known about online market retailing and made their business model a reliable one.


When Fabletics were curated, it was decided that the company would sell itself as an online retail store. Then again, since almost any brand can open up a marketplace online, the need for Fabletics to distinguish themselves from the rest was now needed more than ever. Fabletics knew that their customer wanted clothing that was comfortable and incredibly stylish. They knew their customers lead a fast paced, active lifestyle with very little time to go shopping. Keeping all of this in mind, Fabletics decided to launch themselves with a membership program which their customers have to register for. According to the plan. Fabletics’ customers receive a package of sportswear or leisure wear, depending on their choice and preferences, every month. This means that their clients receive the latest trends, delivered every month to their doorstep by a simple one-time process of signing up. By implementing these strategies, Fabletics’ was not only able to keep their customers coming back for more, but also managed to form strong ties with their clients, thus, in turn, helping them understand the customers even better.


Fabletics believes in offering their customers clothing that is personalized to their needs, and what will fit their lifestyle the best. When a customer enters and registers the site for the very first time, they are asked to fill out a few parameters which can them show them more personalized and filtered clothing results to make the process of selection even better. Also, the brand also has physical stores so that people can try on the clothes they see online and to aid them in making their purchases.Through their excellent customer service and their ability to listen and recognize their customer’s needs has made Fabletics a household name.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Everyone Feels Fabulous in Fabletics

We all know the struggle of finding stylish clothing at a reasonable price and who really has the time to spend hunting for active wear of decent quality that doesn’t break the bank? Well, if you head over to Fabletics.com you wont have to. Owned by Kate Hudson, this is a company that’s going above and beyond to provide stylish clothing at a great price with new styles added monthly so you’ll never be bored. Their goal is to make sure that everyone can feel confident and comfortable while staying healthy at the same time.

Teri Hutcheon, of A Foodie Stays Fit, offers a glowing (and unpaid) review of the products she’s purchased, saying that the quality is great for the price and the price is a great deal! With the wide variety of designs and style for capris and tanks, she suggests there’s going to be something for everyone to love.

You’ll find more love for Fabletics on Krazy Coupon Lady, who says that the styles she found were rivaling that of Lululemon and agrees that it’s a great value. She listed some of her favorites including the Lima Capri, saying that the compression and quality were a steal for the price, and the Salar Capris for their amazing quality and eye catching hot pink color.

Your don’t have to look far to find people who love Fabletics, just take a look at trustpilot.com. I did and the very first reviewer I came across gave their Moscow Coat a five star rating saying that she may never wear another coat again. Other reviewers state that they are never disappointment by their shipment and love that it arrives in a timely manner. They also love the amazing customer service, with prompt responses and representatives who strive to make your experience as fabulous as their products.

If your head over to their website you’ll find some awesome deals right now, including outfits at just $15.00 with their VIP membership and some amazing things in the current collections. Made to get through whatever your day brings, from workouts to chasing the kids, their clothing is made to help you follow their mantra – “Live Your Passion“.