Fabletics to Develop a Plus Size Category for Ladies Fitness Wear in 2017

Most ladies are stuck between finding something fashionable or inexpensive when shopping for their gym wears, making the gap between fashion and functionality to continue widening. In 2010, Adam Goldenberg and Don Ressler discovered that the fitness wear consumption was high and that the trend was not going to slow down any time soon. As such, they decided to co-create Fabletics with a primary goal of creating fashionable gym wear that was functional, comfortable, and affordable.

Their idea revolutionized the activewear market as the two did not do what other brands were doing but decided to give women what they wanted. Don and Adam did a thorough survey through consumer tests and focused groups, and they discovered that most women complained that the gym wear in the market was expensive, ill-fitting, uncomfortable, and of low quality.

When Ressler and Goldenberg co-founded Fabletics, they used Kate Hudson as the face of the company. This was an excellent move for the two entrepreneurs as Kate proved a confident, friendlier, and appealing face that connected the brand to the multitudes. Moreover, Kate Hudson was committed to the media world and possessed great communication skills helping to enhance the brand’s image both online and in person.

At first, Don and Adam went through some glitches in raising capital to finance Fabletics but as soon as they did they managed to overtake the biggest competitor of comfy gym wear; Complexity. Moreover, with Kate as the brand ambassador and a robust online presence that Fabletics had managed to build, they managed to differentiate their brand from other rival companies. Fabletics also put in place a discount pricing system where clients could sign up for Fabletics VIP and pay just $50 monthly and in turn would get discounted clothes, free shipping, and loyalty reward points.

Another aspect that made Fabletics different from its competitors is that it had a quiz which suggested clothing preferences to the client based on her choices and eventually led to a great shopper experience.

Fabletics is happy with what it has so far achieved and plans on expanding its scope. In 2017, the company announced that it plans to introduce a plus-sized ladies category that will offer fashionable gym wear for larger women interested in working out. This is a great move as such trendy gym wear will act as an incentive for larger women to lose weight, get in shape and be healthy.

Find out more about Don Ressler: http://hackronym.com/don-ressler-and-adam-goldenberg-establish-techstyle/

Whitney Wolfe Ties the Knot in a Beautiful Wedding Dress

Whitney Wolfe is the founder of Bumble, a prominent dating application. She recently walked down the aisle and is now married to Michael Herd, a wealthy heir of oil business in Texas. Wolfe was dressed in a beautiful wedding gown. The wedding took place in AmalfiCoast.Although the couple has not made an official announcement concerning the wedding; there are messages that have been spotted online to suggest that the event was lovely. Congratulatory messages jetted in from various platforms of the social media accounts. Friends joined family in making their day.

Social Media Congratulatory Messages

From Instagram, Twitter and Facebook, masses that attended the lovely wedding have been persistent in offering their congratulatory messages to Whitney and her husband. One message was particularly eye catching. Ashley Longshore wrote that the coupled inspires many who have long let go of love. They are a true symbol of what love should be and the future possibilities of finding love. Whitney’s sister on the other side praised her for believing in love and sharing her beliefs with the world.

Wedding Gown

Wolfe was dressed in a beautiful lace ODRL gown. The gown featured impressive, long sleeves with a deep back that assumed V-shape in addition to a beautiful cathedral –length train. The event was followed by an evening reception that she wore a little white dress to. That was their first dance being husband and wife. On social media, they used personalized hashtags to express their joy.

Bumble

In a different scenario, Whitney has been into entrepreneurship for long. Her career journey is inspirational in many ways. She is committed to helping women in finding love and partnership through her dating applications. Whitney established Bumble. The dating application has been swimming in success. Bumble was not on the ranks of other established dating applications. At least it was not when she founded it. She was not sure that it would grow so fast. It however, grew into a multimillion membership dating application.

Conclusion

Bumble allows women to initiate the conversation. Unlike most dating applications where the man is always in charge, Bumble allows the woman to make a request and engage a man. She explains that women need to have their grove back. The application has influenced the dating styles and lives of many people. Wolfe is committed to growing the business to even better levels. She believes that women can be in charge.

Read More: www.vanityfair.com/culture/2015/08/bumble-app-whitney-wolfe

Lime Crime Puts Out Fun New Palettes

There are times when a brand will release a product that catches the eye of the public right away because of its fun design. That is just what Lime Crime has done with their new eyeshadow palettes. Lime Crime is a brand that is always focused on bright colors and fun designs, and they have done well with the palettes that they have recently put out. The new pocket-sized palettes from Lime Crime each hold five shadows. The shadows play well together on the eyes, and they help the one who uses them create a beautiful look.

The Pocket Candy Palettes from Lime Crime feature shadows inside of them that are buttery and smooth. The eyeshadow that is part of the new palettes is something that is easy to blend out, and it is something that can be enjoyed by people of all makeup skill levels. Lime Crime has done well with the formula that they have used for the eyeshadows in their new palettes, and they have created fun mixes of colors that look great on all kinds of people and that work well for all types of situations.

Lime Crime is a brand that focuses on creating quality and fun products, and they have done that with the Pocket Candy Palettes. This brand is one that makes products that work well as gifts, and the new palettes that they have put out are a great gift option. Lime Crime is always doing something fun and different, and they are a brand to be watched.

Fabletics-Staying Trendy

Fabletics has grown to become known for being the go-to for your active wear. They offers a VIP service to their members and you will find that you can even get personalized service when you fill out the lifestyle Quiz when you join. Fabletics has manages to compete with Amazon which controls about 20% of the fashion market online and they are now worth $250 million dollars.

 

Fabletics did not spring up overnight but they decided to grow slowly and steadily. Fabletics got to know their client base and they expand by about 35% every year which is a good progressive expansion for a company. They avoided the more common pop up approach for most new companies and because of their slower expansion they have gotten to better know their customers. About 30-50% of their customers tat shop their stores are already members with another 25% becoming members in-store.

 

When new members sign up to become members of the Fabletics VIP club they are strongly encouraged to fill out the Lifestyle Quiz. This quiz not only helps to give them a more customized shopping experience, but it also helps Fabletics keep in touch with what their customers really want in their active wear.

 

Kate Hudson is the founder of Fabletics and keeps a close watch on the sales every week and also what is and is not selling. Then she adjusts her collections accordingly in order to keep her customers happy and to keep items in stock that will sell.

 

Hudson has recently expanded her clothing lines to include sizes from XXS to 3X so that pretty much anyone will be encouraged to live e more active lifestyle-a goal of Hudson’s. Hudson feels that if you have a cute outfit to look forward to wearing, it will get you motivated to get moving and to become more healthy.

 

Hudson wanted to start a company that would not only offer a personalized service to her customers but would also offer trendy active wear at a reasonable price. This has proven to be a very successful approach and her company has gained popularity quite quickly. So far Fabletics has attracted 1.2 million members every month and even has 21 million followers on Twitter. Fabletics has 18 retail stores and only continuing to grow in popularity.

 

Hudson’s approach to growing her company has proven to be very successful and she stays involved by monitoring what is happening with sales and what is popular so she can stay on top pf the trends. There is no special formula to follow when it comes to what will sell, but gathering information on sales and form the Lifestyle Quizzes can really help to narrow down what is more likely to become popular.

 

Hudson believes in the importance of staying true to your dreams and to yourself and taking risks. Yo will become fearless an will be able to conquer anything if you stay true to yourself and keep trying to live the life that you want.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

You’ll Never Want to Leave Home Without Your EOS Orb

EOS lip balm are unlike anything you have tried. Not only do they come in a unique orb, but they are 100 percent natural and 95 percent organic. They come in many different flavors and you can even get their lip balms in a tube, rather than an orb, if you prefer

EOS lip balms are available in Organic Smooth orbs, Shimmer Smooth orbs, Visible soft orbs, and Organic Smooth sticks. These balms will nourish and pamper even the driest lips and will leave them feeling great. Visit EOS on their facebook.com page.

The Organic Smooth orbs come in Honeysuckle Honeydew, Summer Fruit, Sweet Mint, Strawberry Sorbet, Pomegranate Raspberry, Passion Fruit, and Blueberry Acai flavors. They are paraben and petroleum free and are packed with vitamin E, jojoba oil, and shea butter.

The EOS lip balm Visibly Soft orbs are available in Blackberry Nectar, Coconut Milk, and Vanilla Mint and are enriched with vitamins C and E, shea butter, and other nourishing oils to give you soft lips. They are 99 percent natural and glides on clear.

The Shimmer Smooth orbs come in Sheer Pink and Pearl and will add a hint of shimmer to your lips as they nourish them. They have vitamin E, jojoba oil, shea butter to make your lips soft and beautiful. The twist-off top makes it easy to apply and they glide on smoothly.  Useful link of amazon.ca.

EOS Organic Smooth sticks come in Vanilla Bean, Sweet Mint, and Pomegranate Raspberry and will give you long-lasting moisture as it glides on clear and easily.

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Whatever tantalizing flavor you decide to choose, you will enjoy the refreshing scent and the easy-to-twist-off top. The unique EOS orb shape makes it easy to find in the bottom of any bag or purse and they are small enough to take anywhere. You will never want to leave home without your EOS orb! Follow EOS on facebook.com.

For further details click on https://www.evolutionofsmooth.de/

 

Understanding Their Customers Has Set Fabletics On A Path Of Success

Fabletics as a brand has been making quite a stir in the world of fashion. An activewear and loungewear brand, Fabletics has distinguished itself in the world of sports attire and has managed to stand among the biggest names in fashion. The brainchild of Kate Hudson, a person who knows style and fitness like no other, the brand embodies everything that Kate is to give women all over the best gym wear they could ask for. Becoming a prominent member of the fashion world is no easy task, especially with the numerous amount of brands that launch themselves everyday. Moreover, one company usurps all the power and market share in the fashion industry – Amazon. People would think that big and well-known brands would hold this top position, but the fact is, online sales portals are now becoming the go-to site where people buy their clothes. With the growing accessibility of the internet, shopping online has now become the new fad, and people are taking it in more than ever. Shopping online is convenient and time-saving and can be of great help for individuals who lead an extremely busy lifestyle. Fabletics as a brand understands its customer base extremely well and has implemented all that is known about online market retailing and made their business model a reliable one.

 

When Fabletics were curated, it was decided that the company would sell itself as an online retail store. Then again, since almost any brand can open up a marketplace online, the need for Fabletics to distinguish themselves from the rest was now needed more than ever. Fabletics knew that their customer wanted clothing that was comfortable and incredibly stylish. They knew their customers lead a fast paced, active lifestyle with very little time to go shopping. Keeping all of this in mind, Fabletics decided to launch themselves with a membership program which their customers have to register for. According to the plan. Fabletics’ customers receive a package of sportswear or leisure wear, depending on their choice and preferences, every month. This means that their clients receive the latest trends, delivered every month to their doorstep by a simple one-time process of signing up. By implementing these strategies, Fabletics’ was not only able to keep their customers coming back for more, but also managed to form strong ties with their clients, thus, in turn, helping them understand the customers even better.

 

Fabletics believes in offering their customers clothing that is personalized to their needs, and what will fit their lifestyle the best. When a customer enters and registers the site for the very first time, they are asked to fill out a few parameters which can them show them more personalized and filtered clothing results to make the process of selection even better. Also, the brand also has physical stores so that people can try on the clothes they see online and to aid them in making their purchases.Through their excellent customer service and their ability to listen and recognize their customer’s needs has made Fabletics a household name.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Everyone Feels Fabulous in Fabletics

We all know the struggle of finding stylish clothing at a reasonable price and who really has the time to spend hunting for active wear of decent quality that doesn’t break the bank? Well, if you head over to Fabletics.com you wont have to. Owned by Kate Hudson, this is a company that’s going above and beyond to provide stylish clothing at a great price with new styles added monthly so you’ll never be bored. Their goal is to make sure that everyone can feel confident and comfortable while staying healthy at the same time.

Teri Hutcheon, of A Foodie Stays Fit, offers a glowing (and unpaid) review of the products she’s purchased, saying that the quality is great for the price and the price is a great deal! With the wide variety of designs and style for capris and tanks, she suggests there’s going to be something for everyone to love.

You’ll find more love for Fabletics on Krazy Coupon Lady, who says that the styles she found were rivaling that of Lululemon and agrees that it’s a great value. She listed some of her favorites including the Lima Capri, saying that the compression and quality were a steal for the price, and the Salar Capris for their amazing quality and eye catching hot pink color.

Your don’t have to look far to find people who love Fabletics, just take a look at trustpilot.com. I did and the very first reviewer I came across gave their Moscow Coat a five star rating saying that she may never wear another coat again. Other reviewers state that they are never disappointment by their shipment and love that it arrives in a timely manner. They also love the amazing customer service, with prompt responses and representatives who strive to make your experience as fabulous as their products.

If your head over to their website you’ll find some awesome deals right now, including outfits at just $15.00 with their VIP membership and some amazing things in the current collections. Made to get through whatever your day brings, from workouts to chasing the kids, their clothing is made to help you follow their mantra – “Live Your Passion“.