Understanding Their Customers Has Set Fabletics On A Path Of Success

Fabletics as a brand has been making quite a stir in the world of fashion. An activewear and loungewear brand, Fabletics has distinguished itself in the world of sports attire and has managed to stand among the biggest names in fashion. The brainchild of Kate Hudson, a person who knows style and fitness like no other, the brand embodies everything that Kate is to give women all over the best gym wear they could ask for. Becoming a prominent member of the fashion world is no easy task, especially with the numerous amount of brands that launch themselves everyday. Moreover, one company usurps all the power and market share in the fashion industry – Amazon. People would think that big and well-known brands would hold this top position, but the fact is, online sales portals are now becoming the go-to site where people buy their clothes. With the growing accessibility of the internet, shopping online has now become the new fad, and people are taking it in more than ever. Shopping online is convenient and time-saving and can be of great help for individuals who lead an extremely busy lifestyle. Fabletics as a brand understands its customer base extremely well and has implemented all that is known about online market retailing and made their business model a reliable one.


When Fabletics were curated, it was decided that the company would sell itself as an online retail store. Then again, since almost any brand can open up a marketplace online, the need for Fabletics to distinguish themselves from the rest was now needed more than ever. Fabletics knew that their customer wanted clothing that was comfortable and incredibly stylish. They knew their customers lead a fast paced, active lifestyle with very little time to go shopping. Keeping all of this in mind, Fabletics decided to launch themselves with a membership program which their customers have to register for. According to the plan. Fabletics’ customers receive a package of sportswear or leisure wear, depending on their choice and preferences, every month. This means that their clients receive the latest trends, delivered every month to their doorstep by a simple one-time process of signing up. By implementing these strategies, Fabletics’ was not only able to keep their customers coming back for more, but also managed to form strong ties with their clients, thus, in turn, helping them understand the customers even better.


Fabletics believes in offering their customers clothing that is personalized to their needs, and what will fit their lifestyle the best. When a customer enters and registers the site for the very first time, they are asked to fill out a few parameters which can them show them more personalized and filtered clothing results to make the process of selection even better. Also, the brand also has physical stores so that people can try on the clothes they see online and to aid them in making their purchases.Through their excellent customer service and their ability to listen and recognize their customer’s needs has made Fabletics a household name.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

The Fruits of Technological Convergence with Fashionable Enterprise is as Unique as it is Encouraging:

Fashion requires technology to give it a boost and naturally technology requires the companionable characteristic of fashion to allow for its survival. We see, currently, a unique pairing of the two, as it applies to ‘wearable apparel’. By looking backward, to current date, allows us to understand the future of technology and fashion. (Thoughts of Chris Burch–Burch Creative Capital–however, not verbatim.)


During the 70s, the device of choice: for the person engaged in the activity of listening to audio, while on the go, was the Boom Box. The Boom Box was a somewhat large device; however, the person, particularly fond of music, did not mind carrying it about. He or she, listened to a favorite radio station or to a favorite artist, by means of a cassette. There were two places for cassettes: one was used to listen to the latest artist, and the other deck was used to house cassettes, in order to record favorite tunes. The Boom Box continued in its popularity through the 80’s decade. During the 90’s, The Walkman, a considerably smaller audio device, became the popular listening device for persons on the go. The evolution continued, and by the year 2000, the iPod became popular. A person could now listen to, not only audio, but make use of video.


Fashion needs technology to survive and technology requires fashionable enterprises in order to make in-roads into the future. The advent of apparel that makes use of technology is happening today. The trend is thought to continue, into the future.


One designer that makes use of technology and fashion is the Dutch fashion designer Anouk Wipprecht. Ms. Wipprecht is a very eclectic and notable designer. She is well known for her artistic creation of ‘Pseudomorphs’ which is a self-painting dress, and a drink-making dress—referred to as ‘DareDroid’. Ms Wipprecht, makes it known that she very much likes to create wearable fashion; including a technological aspect to her design.


Other designers embrace the idea of combining fashion with technology: Anna Haupt and Terese Alstin, are two such designers. The knowledgeable pair have created an item of neckwear, specific for the biker. When the biker begins to fall forward, the neckwear allows for an airbag to come forth. This neckwear makes it possible for the biker to ride without the inconvenient obstruction of a bike helmet.


Kevin Cannon and Ashwin Rajan are the designers of the product ‘Frontline Gloves’. The gloves are made specifically for firefighters. The gloves come complete with LED lights and specific features, allowing a pair of firemen to communicate, more readily, during the course of duty. The firemen can make gestures, by hand, letting each other know the safety factor, as to whether or not it is permissible to enter a building, or to stay clear of the path of danger.


Designer: SegraSegra continues, in the way of the creative process, by designing T-shirts and jackets made from the recycled inner-tubes of bicycles.


Emma Whiteside has designed an enormous gown made of recycled copper, originating from radiators.


Soledad Martin works on a prototype for a shoe that makes it possible for the jogger or walker to power up his mp3 or cell phone, by way of kinetic energy.


Well-known designer, Diane Von Furstenberg, allowed her models to wear Google Glass, in order to get the word out, that wearing optical headgear was quite alright.


So what does all of this mean? Fashion engages technology and technology, when engaged, easily adapts. To sound rather metaphorical: fashion and technology, together, make for a very appropriate acquaintanceship.


Notes Regarding Chris Burch:


Chris Burch established Burch Creative Capital. Chris’s values are a direct result of his vision. He makes use of his vision, in order to support intuitive and stimulating brands. He recognizes this new style of marketing is happening–part of the digital economy.


Chris has made use of his investment talents for three decades. He is prosperous because he remains up-to-date with what is happening, now, within the economic marketplace. Chris has an excellent track record, in the way of connecting the best brands, that make an impact now—and that will continue making a marked impact into the future. Chris’s approach to investing is part of a belief system, built on the premise, that investing includes a pronounced use of creative thinking. Some of the companies, inside of Chris’s portfolio include: the Nihiwatu Resort, Poppin, ED by Ellen Degeneres, Next Jump, Voss Water and more.