Brazilian advertising industry is one of the most hyped in the world. The industry is characterized by highly powered technology used to attract viewers’ attention at any cost. Many people have invested in this industry on adforum.com. This means that severe competition for the market is a common phenomenon here. It takes more than technology to make it in this industry. It requires an innovative mindset, smartness and hard work.
One of the individuals who have made a name for themselves in Brazilian advertising industry is Jose Borghi. He is the founder and president of Mullen Lowe, an advertising company located in Sau Paulo. Jose has transformed Mullen Lowe into one of the most influential advertising companies in Brazil. The company prides itself in creating some of the most popular advertisements gracing the Brazilian TV screens. The company is behind the creation of “Mammals Parmalat,” an advertisement where children dressed in animal attires sing amazing jingles on noticias.terra.com.br. Marathon Runners is also an amazing piece of work from this ad agency. Other advertising campaigns created by the company include Delta Airlines, Flat, Editora, Procter and Asia Motors brands.
Jose Borghi is a proud owner of several awards due to his outstanding creations. He has bagged the Epica Award, which is given to individuals who have created unique and mind-blowing advertisements using different angles of design. Jose has been awarded in every key Brazilian ad agency network. He has 20 Cannes, 11 One Show and 15 New York Festival awards. In 2014, he emerged the top of the list of candidates considered for the Advertising Professional of the Year award.
Jose Bhorgi started his advertising career at a young age. While at his third year in high school, his sister gave him an opportunity to see a performance at the Castro Neves Theater. Jose was impressed by the whole cinema. He immediately developed an interest in image editing and production. In 1988, he was appointed an advertising champion at Standard Ogilvy. He used his time at the company to hone his skills and experience in advertising. He also worked for FCB and Leo Burnett.
In his days as a young man, Jose Borghi could not have imagined that one day he will get several awards, leave alone being the CEO of one of the leading advertising agencies in Brazil. He is a man on a pedestal. He is a source of envy among his peers and a role model to young people who are yet to find their feet in advertising.