The internet is easily among the most important tools for any small business. At the same time, I’ve come to realize that it’s the most complex options for most people. When I started my business I came into it under the assumption that I could handle all of the online management and advertising. To be sure, I was able to take those first steps to get everything set up. But I noticed that the return on my investment was far lower than I’d assumed.
It wasn’t until I started looking into professional assistance that I realized how complex online marketing has become. But it wasn’t until I talked to someone at White Shark Media that I was able to find the light at the end of the tunnel. There’s a lot of things which puts White Shark Media ahead of most of the other companies I was looking at. But the most important thing to me is that they talked with me instead of to me. That might seem like a very minor distinction at first. But the differences in how someone can act on those two types of discussions is radically different.
If a company tells me to change something, I could do so. But knowing why that change has been requested will let me plan around it. And it’s that method of operation which let me know White Shark Media was right for me.
They were able to not only offer suggestions about an AdWord campaign, but also help me understand their decision making process. I think I can best describe it as the difference between a business meeting to discuss marketing strategies and a memo with a list of things to change. The meeting is a productive environment where people bounce ideas off each other. It’s a synergistic process where each person can help the other get better results. While most other companies simply go through tasks as if it was just a checklist put out in front of them.
In the end, working with White Shark Media was like suddenly having a team of experts on staff. They handle their side of things, such as AdWords. But they’re also experts in knowing when a project could use input in order to not only meet but surpass expectations. This is why the resulting adWord campaign wasn’t just successful. It was a great success, but it was also something that we could build upon in the future. That’s the biggest point that has ensured I’ll keep working with White Shark Media. They’re quite rightly see it as a continual process of improvement. They’re eager to help me, and other small businesses, achieve the kind of success that we deserve.