Fashion requires technology to give it a boost and naturally technology requires the companionable characteristic of fashion to allow for its survival. We see, currently, a unique pairing of the two, as it applies to ‘wearable apparel’. By looking backward, to current date, allows us to understand the future of technology and fashion. (Thoughts of Chris Burch–Burch Creative Capital–however, not verbatim.)
During the 70s, the device of choice: for the person engaged in the activity of listening to audio, while on the go, was the Boom Box. The Boom Box was a somewhat large device; however, the person, particularly fond of music, did not mind carrying it about. He or she, listened to a favorite radio station or to a favorite artist, by means of a cassette. There were two places for cassettes: one was used to listen to the latest artist, and the other deck was used to house cassettes, in order to record favorite tunes. The Boom Box continued in its popularity through the 80’s decade. During the 90’s, The Walkman, a considerably smaller audio device, became the popular listening device for persons on the go. The evolution continued, and by the year 2000, the iPod became popular. A person could now listen to, not only audio, but make use of video.
Fashion needs technology to survive and technology requires fashionable enterprises in order to make in-roads into the future. The advent of apparel that makes use of technology is happening today. The trend is thought to continue, into the future.
One designer that makes use of technology and fashion is the Dutch fashion designer Anouk Wipprecht. Ms. Wipprecht is a very eclectic and notable designer. She is well known for her artistic creation of ‘Pseudomorphs’ which is a self-painting dress, and a drink-making dress—referred to as ‘DareDroid’. Ms Wipprecht, makes it known that she very much likes to create wearable fashion; including a technological aspect to her design.
Other designers embrace the idea of combining fashion with technology: Anna Haupt and Terese Alstin, are two such designers. The knowledgeable pair have created an item of neckwear, specific for the biker. When the biker begins to fall forward, the neckwear allows for an airbag to come forth. This neckwear makes it possible for the biker to ride without the inconvenient obstruction of a bike helmet.
Kevin Cannon and Ashwin Rajan are the designers of the product ‘Frontline Gloves’. The gloves are made specifically for firefighters. The gloves come complete with LED lights and specific features, allowing a pair of firemen to communicate, more readily, during the course of duty. The firemen can make gestures, by hand, letting each other know the safety factor, as to whether or not it is permissible to enter a building, or to stay clear of the path of danger.
Designer: SegraSegra continues, in the way of the creative process, by designing T-shirts and jackets made from the recycled inner-tubes of bicycles.
Emma Whiteside has designed an enormous gown made of recycled copper, originating from radiators.
Soledad Martin works on a prototype for a shoe that makes it possible for the jogger or walker to power up his mp3 or cell phone, by way of kinetic energy.
Well-known designer, Diane Von Furstenberg, allowed her models to wear Google Glass, in order to get the word out, that wearing optical headgear was quite alright.
So what does all of this mean? Fashion engages technology and technology, when engaged, easily adapts. To sound rather metaphorical: fashion and technology, together, make for a very appropriate acquaintanceship.
Notes Regarding Chris Burch:
Chris Burch established Burch Creative Capital. Chris’s values are a direct result of his vision. He makes use of his vision, in order to support intuitive and stimulating brands. He recognizes this new style of marketing is happening–part of the digital economy.
Chris has made use of his investment talents for three decades. He is prosperous because he remains up-to-date with what is happening, now, within the economic marketplace. Chris has an excellent track record, in the way of connecting the best brands, that make an impact now—and that will continue making a marked impact into the future. Chris’s approach to investing is part of a belief system, built on the premise, that investing includes a pronounced use of creative thinking. Some of the companies, inside of Chris’s portfolio include: the Nihiwatu Resort, Poppin, ED by Ellen Degeneres, Next Jump, Voss Water and more.