The Future of Advertising
Since the industrial revolution in the 19th century, advertising and marketing has played an important role in the success of global enterprise. Due to the increased business competition and globalization of the world market, it is difficult to survive in the corporate world with just the word of mouth. According to recent estimates, consumers spent nearly $592.43 billion on advertising costs, in 2015.
With the advent of the Internet, advertising and marketing are become even more saturated. For instance, television advertising account for almost 37% of the total market share as indicated by ad spend. However, things will be different three years later as other mediums increase their presence. As such, mobile advertising is estimated to increase by almost 200 percent from 9 percent in 2015 to 18 percent, in 2018.
According to Newspaper Association of America, the advertising revenue of prominent news publishers has declined from a high of $60 billion at the start of the Millennium to less than $20 billion, in 2012.
The New Bosses of Advertising
Luckily, popular media personalities and owners of advertising companies are increasingly contributing to the philanthropic activities. Among these, one of the most well-known name is Nizan Guanes. As a talented entrepreneur, Guanes is a co-founder and partner of the ABC group. His media empire spreads across the world comprising 18 different companies ranging from advertising, marketing, entertainment and content publishing.
Recognized as one of the most influential Brazilians, Guanes takes great pride in contributing to the cause of education, preservation of cultural heritage and women rights. Every year, he personally overseas charitable activities of his enterprise and works as an ambassador on various UN aid projects.
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